Verizon Digital Media Services (VDMS) recently added its own product to the influx of live streaming offerings on the market, announcing its Live Streaming Solution at the 2016 International Broadcasting Convention in Amsterdam. VDMS also introduced a number of upgrades to its portfolio intended to support better integration of the new solution.
VDMS has had the Live Streaming Solution in beta mode for the past several months and it has already been used by major broadcaster clients. The new solution has powered a plethora of live events this year for a variety of audience sizes, from small groups to more than a million concurrent viewers.
The new service shares similar attributes to the live streaming product that Ericsson launched recently for its IPTV and broadcaster clients. It has been designed and developed to simplify the streaming of live events and reduce the costs for event producers, venues and broadcasters when streaming live content at scale.
One of the key features of the new solution is the publishing of a single URL for a live stream that transitions smoothly between pre-event, live and post-event states to simplify the syndication of content. It also instantly creates a video on demand (VOD) version upon culmination of the live event, without the need to re-encode. Clients can even opt to outsource day-of-show operations to VDMS’ live events staff.
According to Ralf Jacob, VDMS’ newly promoted president, their live streaming product is anchored on ‘key learnings’ that the company acquired from years of experience delivering livestreamed events, which allowed them to make the necessary upgrades to their existing portfolio and add the new solution. For instance, the workflow of the company’s Uplynk Video Streaming service has been upgraded to accommodate its new live streaming product. This gave the VDMS operations staff a dashboard and a cloud-based scheduler so they can provision encoders, manage live feeds, and insert ad breaks in the Uplynk Video Streaming service.
VDMS supports the solution and related products with improved monitoring tools in Network Operations Centers in Ashburn, Virginia and Los Angeles, California. There, the VDMS staff can effectively monitor the health and status of a stream and provide failover support to the application running onsite or at a point of origination. That’s pretty much similar to Akamai Technologies’ Broadcast Operations Control Center in Massachusetts, where the CDN and cloud services provider monitored NBC’s live stream of the 2016 Rio Olympic Games.
In addition, VDMS announced the continued expansion of its Edgecast CDN with global reach, including the recent addition of points of presence (POPs) in South America, India and other Asian countries.
Over the past several months, Verizon Digital Media Services has also been busy bulking up its OTT transitional features for broadcasters. In March, it acquired Volicon, a company offering video capture and monitoring equipment for TV broadcasters. By combining its own technology with that of Volicon’s, VDMS managed to offer a service that seamlessly transitions broadcast feeds directly to cloud-based, over-the-top delivery models.