Instart Logic is a cloud services company and CDN focused primarily on application delivery. The company was founded in 2010 in Palo Alto, California. They market themselves as Software Defined Application Delivery and try to position as a ‘CDN alternative’ distancing themselves from legacy providers.
Instart Logic has been aggressively pursuing Akamai Technologies’ customer base, especially their coveted ecommerce clientele. In 2014, the company started a $100 million contract buyout program for Akamai customers. They were successful in acquiring some heavy hitters including One Kings Lane, Office Depot, and Dollar Shave Club.
The company has had no shortage of VC funding: series A for $9 million in 2012, series B for $17 million in 2013, series C for $26 million in 2014, and a $43 million in expansion funding in 2016 led by companies like Hermes Growth Partners, Andreessen Horowitz, Four Rivers Group, and Tenaya Capital.
They claim their service can be deployed in as little as 15 minutes and offer a broad range of optimization features including web application streaming, fast purging, mobile acceleration, DDoS protection, web application firewall, image resizing, HTTP/2 compatibility and more.
Instart Logic was recently ranked by Business Insider as the #1 best startup to work for in America.
Although they are relatively new, Instart Logic already has POPs in over 30 cities globally, including Brazil, the Middle East, India, and South Africa. This is not including their 450+ POPs within mainland China, thanks to their recent partnership with ChinaCache.
Pricing & Contract Terms
Instart Logic does share pricing publicly. To get a quote, contact a sales representative or request a demonstration right through their website. Instart Logic is a premium service targeted at the enterprise and thus it will not be the lowest cost option out there (especially in terms of price per GB). They will be price competitive in comparison to a similar solution with Akamai, and they even guarantee to not only be 20% faster, but will also buy out your Akamai contract if you’re an existing customer.
Instart Logic has the broadest feature offering of any of the next generation CDNs, too many to even list here. Most of their services revolve around optimizing applications for ecommerce and mobile. They are PCI Level 1 compliant, support SPDY and HTTP/2, provide automatic traffic management, real-time analytics, managed DNS, predictive dynamic caching, and more. A few of their more interesting products:
Performance Suite – this is a set of optimization features that utilize machine learning and application virtualization to send sites and applications in small chunks rather than all at once. Key features include: image streaming, HTML streaming, Javascipt streaming, Flash streaming, and image transcoding and resizing.
Security Suite – security is becoming more and more important, especially in the ecommerce space, and Instart Logic has not skimped in this department. Key features include: home grown web application firewall, PCI Level 1 certification, and a brand new partnership with Verisign to provide advanced DDoS scrubbing and mitigation with a scrubbing capacity of 2Tbps.
Why Choose Instart Logic?
When it comes to application delivery, Instart Logic truly is the premium solution on the market today. Many consider them to be Akamai’s biggest threat in the ecommerce space and for good reason. If you’re doing ecommerce or mobile applications and require maximum performance but worry that Akamai will give you the run around, Instart Logic is here for you.