Ooyala is an online video platform founded in 2007 in Silicon Valley. Their product offering is a cloud-based platform that enables media companies to publish, manage, monetize, and analyze their online video content. The service is modular and offers technologies from a number of strategic partners including Akamai, Level 3, Microsoft, Tubemogul, and Google.
Ooyala differentiates itself by offering these partner technologies alongside advanced video analytics to help publishers optimize and automate their video publishing and syndication.
The company has raised over $120 million in equity funding and has over 500 employees. In addition to the headquarters in Mountain View, they also have offices in NYC, London, Sydney, Tokyo, and Guadalajara. Some of their customers include Comedy Central, ESPN, Univision, and NBC.
Ooyala utilizes a large number of technology partners to deliver their video platform at massive scale. They store over 1.5PB of data on AWS S3 and as of 2014 they partnered with Microsoft Azure and utilize many of their Azure Media Services like hosting, DRM, CDN, etc in conjunction with their SaaS-based technology. They also leverage Akamai’s advanced media delivery solutions to optimize streaming quality and performance globally.
The Ooyala Video Platform consists of 5 modular solutions:
Insights: Ooyala IQ provides industry leading video analytics to give the customer a complete view of media performance and audience behavior and a very granular level.
Planning & Management: Programming Manager is a proprietary asset manager built for broadcast and digital video workflows. This lets you ingest, package, and promote your video content simply and intuitively. Ooyala Live is an out-of-the-box solution that lets you set up and deliver linear TV channels or scheduled live events through a simple self-service portal.
Reach & Distribution: This consists of 3 pieces; playback experience, delivery infrastructure, and content protection. The Ooyala video player lets you build custom viewer experience on HTML5, iOS and Android. Ooyala then delivers the video on several of the world’s largest CDNs, including Akamai, Azure, and Cloudfront. Finally, the Ooyala DRM helps you protect your premium content across all viewing windows.
Monetization: Ooyala has 3 built-in monetization options for media publishers; advertising, subscription, and transaction. Ooyala is integrated with all major ad networks and can optimize your CPMs using their data-driven solution. They also offer a seamless subscription management system that is simple to setup and is integrated with leading subscription partners right out of the box. Finally, they offer a custom pay-per-view/rental solution to allow publishers to generate transactional revenue without any additional integration needed.
Recommendations: Lastly, Ooyala offers a recommendation engine called Ooyala Discovery that uses sophisticated algorithms to offer each viewer personalized recommendations on what to watch next. This is based on their own preferences in combination with related, trending, and popular videos.